For the emerging brand Plant a Panel, I designed a logo that reflects the company’s sustainable mission. The process began with sketching concepts and developing a suitable color palette. I then presented three logo options, from which the client selected one to be refined into the final design.

Target Audience
The brand targets music enthusiasts and professionals, such as recording studios and musicians. For every wooden panel sold, a tree is planted — sustainability is central to the brand identity.

Tools
This project was executed using Adobe Illustrator, Photoshop, and a Wacom tablet.

Concept
The logo combines bold, dark colors with a subtle illustrative reference to nature — such as a plant or tree — visually reinforcing the balance between music and sustainability.

Daan ontwerpt - branding design