Target Audience
Yoga practitioners.
Tools
Adobe InDesign, Photoshop, and Illustrator, used with a Wacom tablet.
Concept
Soft, warm colors with a calm, feminine aesthetic. Incorporates illustrative elements.

VFor Mahalo Swimwear, I developed the complete brand identity to match the sunny, energetic vibe of the brand. Mahalo is a swimwear brand that stands for island vibes, freedom, and fun — which is reflected in the color palette, typography, and graphic elements.
 The visual identity is built around bright colors, playful shapes, and a relaxed, tropical atmosphere that makes you imagine summer days by the ocean. The result is a fresh and recognizable branding that perfectly connects with the target audience and the summery character of Mahalo Swimwear.

• Target audience: The brand targets women aged 20 to 40 who want a playful and summery feel in their branding.

• Tools: I used Photoshop, Illustrator, and a Wacom drawing tablet.

• Concept: Bright colors and organic shapes that capture the feeling of vacation and summer.